eBay is the sales platform par excellence. Your search engine does not work in the same way or follow the same Google criteria, so SEO must be approached differently. The first characteristic is that a user does not spend more than eight minutes on the platform. Its only objective is to make a satisfactory purchase, so it will not be dedicated to browsing. It is looking for something specific. It is necessary to appear in the first place.
The eBay Engine and How It Works
Cassini, the eBay search engine, and Google have differences, mainly because the eBay user enters to buy, they do not expect to spend a lot of time browsing. For this reason, the search engine tries to make the search process, information, and offers to appear in the fastest and most efficient way. In this case, although the keywords are still a key element in SEO, they also focus on other elements, for example:
User comfort: The information should be focused on what the user is most interested in, why buy it, and what will happen next. The entire description of the product and its guarantees are brief and concise.
Prices: This factor must be present yes or yes. Both the shipping costs and the item's total price must represent its market value and correspond to the items sold.
Satisfied buyer: Good reviews are essential. For the eBay search engine, positive reviews are key to positioning.
Now, to improve SEO on eBay, you should follow some brief tips.
- Effective keywords in eBay listings
This works the same in almost all search engines. You want to ensure that all keywords inform consumers of what they see exactly, including them in both the description and the ad's title. You can use tools like Uber suggest to research the keywords that are most used by users of the platform when they search for products similar to the one you offer.
Focusing your title on keywords will always greatly improve your article's positioning. It also makes it easier for people to find out what you sell the first time. It should also make your title attractive, without abusing keywords, it should be easy to read and understand, and it should be in just eighty characters.
- Descriptions should be concise and brief
Keywords should be written organically, do not try to force them. Talk about the benefits of the product, those benefits that can translate into substantial benefits to the consumer, do not just explain the specifications.
Be honest about the items; especially if they are second hand; no one likes to receive things that are not in the condition they expect. Don't write long, hard-to-read descriptions, or fill in the blank with a keyword block, that doesn't work.
- Use clear and professional photos if possible.
Use good lighting to take your pictures. The better resolution and clarity, the higher the sales success rate. Don't try to do anything artistic unless you have the proper knowledge. If you can afford it, get the professional's advice to get the best possible images.